Tuesday, 22 September 2015

NBC targets 22m television households in new digital transition drive

By Funmilayo Adetayo


THE new push by the National Broadcasting Commission (NBC) for the transition from analogue to digital broadcasting in Nigeria is expected to redefine television viewing for about 22 million households that are currently not digital.
    After a comprehensive study of the number of television households in the country by the NBC, it discovered that there were 37.3 million households in Nigeria, with 26 million priviledged to have televisions, but out of these, only four million are currently on digital, leaving 22 million on analogue radar, which is now the focus of the commission.
   The NBC, which rued the country’s failure to meet the digital switch Over (DSO) deadline of June 17, set by the International Telecommunications Union (ITU), as agreed to member nations at the Geneva 2002 meeting in Switzerland, said Nigeria, like other Economic Community of West African Countries (ECOWAS), now hoped to fully transit by June 20, 2017.
   As such, the commission affirmed that all hands are on deck, to ensure what happened in June did not repeat itself again in the country.
   Speaking at a media briefing in Lagos, the Director-General of NBC, Emeka Mba, who recalled that Nigeria, actually failed to transit in June because of lack of funding, noted that all other plans were actually on ground.
   “The ITU deadline was not met due to lack of fund essentially and other myriads of challenges before the NBC such as aggregate conent development, distribution and production and availability of Set Top Boxes (STBs).
   “We actually approached the last administration for DSO budget of N70 billion, it was however, pruned down to N51 billion and we were mandated to source for part of the money.  We could not raise any money then. But the story has changed. Nigeria’s DSO plans is back on course as we have been able to raise N34 billion through the licensing of the 700 MHz frequency spectrum band to telecommunications operator—MTN Nigeria to use part of the frequency to rovide digital pay TV broadcasting services.
   “I am pleased to inform you, also, that through this singular move, Nigeria has once again pointed the way for other African countries struggling with the effort of finding financing for their own digital switchover programmes.
  “With all the arrangement put in place, we have secured more than half of our budgetary needs to transit, and as we explore other avenues, we are confident that the new date is achievable”, Mba said.
   The NBC DG disclosed that work has started in earnest for the DSO, as there would be a pilot programme scheduled for first week in November in Jos, Plateau state.
   Mba explained that from the survey carried out by the commission, “there are 26 million television household in Nigeria, out of which only four million are digital. The plan now is to ensure that the remaining 22 million analogue viewers transit to digital by the new ECOWAS date of June 20, 2017.”
   In addition to meeting this challenge, Mba said Nigeria will need about 30 million STBs in the next two years for a successful DSO transition.
   As such, he said about 14 indigenous companies have been licensed as at April 1, to manufacture STBs, stressing that by ending of October, first sets of STBs would have been available.
    According to him, manufacturing of STBs in the country would create over 30, 000 jobs in the next two years.
    He also informed that three Signal Distributors including ITS, Pinnacle and MTS have been licensed to also put Nigeria on the right track to meeting the new DSO date.
   “Off-shore mass production and delivery of initial sub vented boxes for Jos pilot project is envisaged to be completed by the end of October, while the local manufacture of the set top boxes is expected to begin in April 2016.
    “There would be a re-launch of the DSO in Jos by the first week of November and about 500,000 STBs would be deployed at that pilot stage. Jos has 316, 000 television homes and was chosen for the pilot programme because of the topograpghy of the state”, he stated.






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