By Bankole Orimisan
NIGERIA’S fastest growing telecommunications company, Etisalat recently presented over 50 Blackberry phones with two months free internet subscriptions on its Blackberry Internet Service (BIS) plan to subscribers in its ongoing hourly recharge and win blackberry promo, which kicked off last month.
Speaking during the presentation in Lagos, the Director, Marketing Segments Strategy, Etisalat, Oluwole Rawa, said that the company is using the promo to give away over 2,000 blackberry phones to customers.
“Etisalat will be giving out a blackberry device every hour for the next three months. This implies that 24 blackberry phones will be given out daily to our customers between January and March, 2012. This is Etisalat’s way to further make life and communication easier and better and also show appreciation to our loyal customers for always supporting us,” he stated.
In his bid to affirm the ongoing promo in the market, 13 year-old Ephraim Bidemi, one of the winners who spoke after receiving her phone said it was an opportunity that could not be allowed to slip by. “I started using this Etisalat line recently. I have always wanted to use their line because it has lots of benefits and packages but was still considering how to buy another phone, but few months ago I decided to summon the courage and I removed my previous SIM from my phone, bought and registered this Etisalat SIM, after which I have been recharging. When I was called before the strike that I won a blackberry Curve 4 from Etisalat, I jumped up because I was glad to be a partaker in this wonderful reward. The promo is encouraging and with this happening today, it has been an experience worth the courage I summoned to use the line and I will simply encourage everybody to go get Etisalat because it works for me.”
Okwudibie Henry, a 22 year-old student said that the promo provided the opportunity he had been waiting for to join the league of “big boys” in his area; and he would encourage his friends to also subscribe to Etisalat.
“The promo just came at the right time, because I had wanted to buy a blackberry in December 2011 to join the clique of big boys in the new year. The experience has been wonderful and I cannot wait to start getting my friends’ PINs and start chatting on my blackberry. Thank you Etisalat for giving me an opportunity to step up my level among the big boys in town.”
According to another winner, Ajetunmobi Emmanuel, “I am glad to receive the phone today because I find this promo very attractive, as it gives room for people who wish to also join those that use blackberry phones. This experience is worth recommending to others. The two months free internet service added to this promo is another way of ensuring the promo’s superiority over others. Thanks to Etisalat for always giving its customers an avenue to get value for our money.” Explaining the rationale for the promo, Etisalat Chief Commercial Officer, Mr. Wael Ammar, said that the promo is available to all Etisalat subscribers. “All you have to do is buy and register your Etisalat SIM. Every time subscribers recharge, they stand a chance of winning a blackberry phone. For those that already have our SIM, all they have to do is keep recharging every hour and they also stand a chance of getting a blackberry Curve 4 from Etisalat.”
“This promo reflects a continuous drive by Etisalat in providing them necessary tools and devices for our customers in order to gain that competitive advantage in their business and family relationships. It will also help our subscribers in expanding the value derivable from mobile telephony, as we are always particular about our customers and how they feel, that is why we have decided to embark on this promo to reinstate our promise to them,” he said.
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