ASUS picks Mitsumi as country distributor

By Bankole Orimisan

ASUS, the third largest PC manufacturer in the world has announced its partnership with Mitsumi, one of Africa’s largest IT distributors to drive its penetration in the Nigerian market.
  The company said the partnership with Mitsumi opens up the door for more possibilities and transformative products for Nigerian users.
  Speaking at the official launch of the two new products in Lagos, ASUS Product Manager, Nigeria, Simplice Zaongo said, “we’re at the beginning of our second year in Nigeria and the partnership with Mitsumi, one of the largest IT distributors of the region is well-timed. We’re happy about that. In fact, the demand for ASUS products has significantly increased since last year. So partnering with a distributor of the caliber of Mitsumi will increase our reach-out in the channel and ultimately our capability to bring these incredible products of ASUS to more Nigerians.”
  ASUS Country Manager for Nigeria, Mr. Serge P. Nabyoure, explained that the newly introduced products, Asus Fonepad 7 and Asus Transformer Book T100 tables are powered by Intel Atom processors Z2560 and Bay Trail-T Z3740 quad core processor respectively.
  According to him, Asus brand was a known brand in the Kenya and venturing into Nigeria was to extend the footprint on the continent.
  Nabyoure said that the company taking into cognisance the electricity issues in Nigeria informed the choice of Intel processor, which gives more battery life for both devices.
  Meanwhike, Intel Country Manager for West Africa, Mr. Bunmi Ekundare commended the partnership between Intel and AsusTek at the launch, expressing excitement over the price of these products, which was announced as N35, 000 for the Fonepad 7 and N75, 000 for the Transformer Book T100.
  Country Manager, Mitsumi Nigeria, Rohit Banerjee said that the firm as an authorised distributor of global IT hardware and software brands, had been introducing appropriate technologies and solutions to Africa for decades now.
  He said that Mitsumi’s partnership with ASUS signalled the company’s effort to increase its footprint on the Nigerian market.