In line
with its vision to continually enrich customers through the provision of
exceptional services, telecommunition service provider, Airtel Nigeria, has
launched a new mobile application branded ‘MyAds
PAY;’an advertisement platform which offers customers the opportunity to
earn free airtime bonuses once they subscribe to the service and view ads when
they receive calls on their phones.
MyAds PAY is a mobile application
that basically converts mobile phones to a highly efficient and effective
advertising platform. The service enables advertisers to reach current and
potential customers with their adverts thereby creating awareness for their
products.
In addition, Airtel
customers who register by downloading theapp will receive a still image advert
whenever they receive calls on their phones. For every still image that appears
on the customers’ phone, they will receive points, which can be accumulated and
converted to airtime.
Speaking on the product,
Chief Commercial Officer, Airtel Nigeria, Maurice Newa described“MyAdsPAY” as targeted communicationwhich
gives an opportunity to the users to get faster information about various
products and services.
He noted thatcustomers,once
they subscribe to the service, will earn a point anytime the advert is viewed
by receiving the call for at least 20seconds.
Each point earned is equivalent to N1 and the customeris required to
accumulate a minimum of 100 points to be able to convert the points to airtime”.
“Oncethe
points have been accumulated, customer can request for a conversion of the
points to airtime.
The
airtime is immediately topped up on the customer’s phone. For 100 points
earned, the customer’s airtime is topped up with N100 after conversion”, Newa
explained.
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