By
Bankole Orimisan
A new
entrant into the market, Efritin.com, has concluded plans to redefine the
Nigeria online marketplace, especially the virtual marketplace where used goods
are traded between sellers and buyers on daily basis.
Explaining the choice of Nigeria market, the
Chief Operating Officer of Saltside Technologies of Sweden, Babak Tighnavard,
said Nigeria was carefully chosen after considering a number of business
factors like the size of economy, the large population and fast growing mobile
internet usage.Efritin.com is a classified ads platform owned by Investment AB
Kinnevik of Sweden and managed by Saltside Technologies.
According to him, "Our investors are
already here with Konga and we see a big opportunity. What we are providing is
a safer online platform where buyers and sellers can transact. Simply stated,
we are providing a marketplace for used items of good quality in Nigeria,"
Tighnavard emphasized.
The
company, he said, started operations in August 2011 in Sweden and has spread
its market network across other continent. "Saltside Technologies has the
largest classified market sites in Bangladesh, Ghana and Sri Lanka. Everything
we do is localized.
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